This study creates a structured link to characteristics that portray a transformational leader via a method of discourse analysis. An analysis was applied to 216,000 spoken and written words from Howard Schultz, a successful CEO of Starbucks. Findings from the analysis showed the power of leadership language, and established five key characteristics that Howard Schultz frequently displayed throughout his tenure as CEO as a transformational leader. These characteristics advance our understanding of transformational leadership. In addition, leadership discourse analysis will open a research venue to have new insights of leadership from different angles that the literature has mainly neglected.
|Publication status||Published - 10 Sep 2015|
|Event||British Academy of Management - |
Duration: 10 Sep 2015 → …
|Conference||British Academy of Management|
|Period||10/09/15 → …|