Abstract
This study creates a structured link to characteristics that portray a transformational leader via a method of discourse analysis. An analysis was applied to 216,000 spoken and written words from Howard Schultz, a successful CEO of Starbucks. Findings from the analysis showed the power of leadership language, and established five key characteristics that Howard Schultz frequently displayed throughout his tenure as CEO as a transformational leader. These characteristics advance our understanding of transformational leadership. In addition, leadership discourse analysis will open a research venue to have new insights of leadership from different angles that the literature has mainly neglected.
| Original language | English |
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| Publication status | Published - 10 Sept 2015 |
| Event | British Academy of Management - Duration: 10 Sept 2015 → … |
Conference
| Conference | British Academy of Management |
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| Period | 10/09/15 → … |