Leadership Discourse Analysis: The Case of Starbucks CEO

Hong Bui, Gemma McCarthy

Research output: Contribution to conferencePaper

Abstract

This study creates a structured link to characteristics that portray a transformational leader via a method of discourse analysis. An analysis was applied to 216,000 spoken and written words from Howard Schultz, a successful CEO of Starbucks. Findings from the analysis showed the power of leadership language, and established five key characteristics that Howard Schultz frequently displayed throughout his tenure as CEO as a transformational leader. These characteristics advance our understanding of transformational leadership. In addition, leadership discourse analysis will open a research venue to have new insights of leadership from different angles that the literature has mainly neglected.
Original languageEnglish
Publication statusPublished - 10 Sep 2015
EventBritish Academy of Management -
Duration: 10 Sep 2015 → …

Conference

ConferenceBritish Academy of Management
Period10/09/15 → …

Fingerprint Dive into the research topics of 'Leadership Discourse Analysis: The Case of Starbucks CEO'. Together they form a unique fingerprint.

  • Cite this

    Bui, H., & McCarthy, G. (2015). Leadership Discourse Analysis: The Case of Starbucks CEO. Paper presented at British Academy of Management, .