This chapter engages with the concept of terroir from an anthropological perspective. It argues that terroir needs to be examined not only in terms of governance, laws and regulations, but also in terms of the various representations at stake when debating about it. Producers and consumers have recently engaged with some of the issues attached to the geographical indications and their definition and as a result, terroir has expanded to the extent that it has lost its meaning. Globalisation has also added another dimension to the debate.
|Title of host publication||La Gouvernance des Terroirs du vin|
|Place of Publication||Bordeaux|
|Number of pages||10|
|Publication status||Published - 31 Dec 2010|