Key account management

Iain A. Davies

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationWiley Encyclopedia of Management
Subtitle of host publicationVolume 10, Operations
EditorsM. Lewis, N. Slack, S. Carey
PublisherJohn Wiley & Sons
ISBN (Print)9781119013266
DOIs
Publication statusPublished - 2013

Cite this

Davies, I. A. (2013). Key account management. In M. Lewis, N. Slack, & S. Carey (Eds.), Wiley Encyclopedia of Management: Volume 10, Operations John Wiley & Sons. https://doi.org/10.1002/9781118785317