Judgments of Market Ethics in a Pandemic

Yvetta Simonyan; Craig Smith

Judgments of Market Ethics in a Pandemic

INSEAD, Europe

Research output: Contribution to conference › Paper › peer-review

Abstract

While everybody is affected by COVID-19, there are differences in individual experience of pandemic severity. We report a field study that explores ethical judgments in this context, finding that the marketing of controversial products was judged less unethical by those who had been longer in lockdown and those in larger households. Analyses of the effects of lockdown duration and household size on ethical evaluations reveal a mediating effect of vulnerability to COVID-19 and the likelihood of experiencing financial difficulties. Overall, our findings suggest that ethical judgment might be compromised under pandemic conditions, with implications for policymakers and marketing practitioners.

Original language	English
Publication status	Published - 11 Feb 2022
Event	Society of Judgement and Decision Making - Virtual, USA United States Duration: 9 Feb 2022 → 12 Feb 2022 Conference number: 42 https://sjdm.org/programs/2021-program.pdf

Conference

Conference	Society of Judgement and Decision Making
Abbreviated title	SJDM
Country/Territory	USA United States
Period	9/02/22 → 12/02/22
Internet address	https://sjdm.org/programs/2021-program.pdf

Unconventional Marketing offers/opportunities and giving/helping behaviour
Simonyan, Y. (PI) & Smith, C. (PI)
1/07/18 → …
Project: Other

Cite this

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title = "Judgments of Market Ethics in a Pandemic",

abstract = "While everybody is affected by COVID-19, there are differences in individual experience of pandemic severity. We report a field study that explores ethical judgments in this context, finding that the marketing of controversial products was judged less unethical by those who had been longer in lockdown and those in larger households. Analyses of the effects of lockdown duration and household size on ethical evaluations reveal a mediating effect of vulnerability to COVID-19 and the likelihood of experiencing financial difficulties. Overall, our findings suggest that ethical judgment might be compromised under pandemic conditions, with implications for policymakers and marketing practitioners.",

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T1 - Judgments of Market Ethics in a Pandemic

AU - Simonyan, Yvetta

AU - Smith, Craig

N1 - Conference code: 42

PY - 2022/2/11

Y1 - 2022/2/11

N2 - While everybody is affected by COVID-19, there are differences in individual experience of pandemic severity. We report a field study that explores ethical judgments in this context, finding that the marketing of controversial products was judged less unethical by those who had been longer in lockdown and those in larger households. Analyses of the effects of lockdown duration and household size on ethical evaluations reveal a mediating effect of vulnerability to COVID-19 and the likelihood of experiencing financial difficulties. Overall, our findings suggest that ethical judgment might be compromised under pandemic conditions, with implications for policymakers and marketing practitioners.

AB - While everybody is affected by COVID-19, there are differences in individual experience of pandemic severity. We report a field study that explores ethical judgments in this context, finding that the marketing of controversial products was judged less unethical by those who had been longer in lockdown and those in larger households. Analyses of the effects of lockdown duration and household size on ethical evaluations reveal a mediating effect of vulnerability to COVID-19 and the likelihood of experiencing financial difficulties. Overall, our findings suggest that ethical judgment might be compromised under pandemic conditions, with implications for policymakers and marketing practitioners.

M3 - Paper

T2 - Society of Judgement and Decision Making

Y2 - 9 February 2022 through 12 February 2022

ER -

Judgments of Market Ethics in a Pandemic

Abstract

Conference

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Projects

Unconventional Marketing offers/opportunities and giving/helping behaviour

Cite this