John Lewis is using AI to renew its famous price pledge, which might just improve sales

Tamsin McLaren

John Lewis is using AI to renew its famous price pledge, which might just improve sales

Research output: Contribution to specialist publication › Article

Original language	English
Specialist publication	The Conversation
Publisher	The Conversation
Publication status	Published - 16 Sept 2024

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure
SDG 12 Responsible Consumption and Production

Keywords

Retail
retail brand ideology
Retail consumer behavior
Retail data
Retail employees
Retail experience, education, entertainment, motivational orientation
Retail management
Retailer reputation
Retailing
Profit share
Marketing
Marketing communication
Marketing management
Marketing ethics
retail history
consumer behavior
Consumer-Brand relationships
brand management
Brand equity
brand trust
AI
Innovation
Pricing strategy

Access to Document

https://theconversation.com/john-lewis-is-using-ai-to-renew-its-famous-price-pledge-which-might-just-improve-sales-238509Licence: CC BY-ND

Cite this

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title = "John Lewis is using AI to renew its famous price pledge, which might just improve sales",

keywords = "Retail, retail brand ideology, Retail consumer behavior, Retail data, Retail employees, Retail experience, education, entertainment, motivational orientation, Retail management, Retailer reputation, Retailing, Profit share, Marketing, Marketing communication, Marketing management, Marketing ethics, retail history, consumer behavior, Consumer-Brand relationships, brand management, Brand equity, brand trust, AI, Innovation, Pricing strategy",

author = "Tamsin McLaren",

year = "2024",

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day = "16",

language = "English",

journal = "The Conversation",

publisher = "The Conversation",

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KW - retail history

KW - consumer behavior

KW - Consumer-Brand relationships

KW - brand management

KW - Brand equity

KW - brand trust

KW - AI

KW - Innovation

KW - Pricing strategy

M3 - Article

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PB - The Conversation

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