John Lewis is using AI to renew its famous price pledge, which might just improve sales

Tamsin McLaren

John Lewis is using AI to renew its famous price pledge, which might just improve sales

Research output: Contribution to specialist publication › Article

Original language	English
Specialist publication	The Conversation
Publisher	The Conversation
Publication status	Published - 16 Sept 2024

Keywords

Retail
retail brand ideology
Retail consumer behavior
Retail data
Retail employees
Retail experience, education, entertainment, motivational orientation
Retail management
Retailer reputation
Retailing
Profit share
Marketing
Marketing communication
Marketing management
Marketing ethics
retail history
consumer behavior
Consumer-Brand relationships
brand management
Brand equity
brand trust
AI
Innovation
Pricing strategy

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://theconversation.com/john-lewis-is-using-ai-to-renew-its-famous-price-pledge-which-might-just-improve-sales-238509Licence: CC BY-ND

Cite this

@misc{bc6ed6e8106941d6828c7c9a5350fc42,

title = "John Lewis is using AI to renew its famous price pledge, which might just improve sales",

keywords = "Retail, retail brand ideology, Retail consumer behavior, Retail data, Retail employees, Retail experience, education, entertainment, motivational orientation, Retail management, Retailer reputation, Retailing, Profit share, Marketing, Marketing communication, Marketing management, Marketing ethics, retail history, consumer behavior, Consumer-Brand relationships, brand management, Brand equity, brand trust, AI, Innovation, Pricing strategy",

author = "Tamsin McLaren",

year = "2024",

month = sep,

day = "16",

language = "English",

journal = "The Conversation",

publisher = "The Conversation",

address = "UK United Kingdom",

}

TY - GEN

T1 - John Lewis is using AI to renew its famous price pledge, which might just improve sales

AU - McLaren, Tamsin

PY - 2024/9/16

Y1 - 2024/9/16

KW - Retail

KW - retail brand ideology

KW - Retail consumer behavior

KW - Retail data

KW - Retail employees

KW - Retail experience, education, entertainment, motivational orientation

KW - Retail management

KW - Retailer reputation

KW - Retailing

KW - Profit share

KW - Marketing

KW - Marketing communication

KW - Marketing management

KW - Marketing ethics

KW - retail history

KW - consumer behavior

KW - Consumer-Brand relationships

KW - brand management

KW - Brand equity

KW - brand trust

KW - AI

KW - Innovation

KW - Pricing strategy

M3 - Article

JO - The Conversation

JF - The Conversation

PB - The Conversation

ER -