Abstract
This commentary explores gender representation in marketing’s academic journals. We explore three key areas a) the gender composition of editorial boards, b) special issue celebrations and c) awards. We highlight how in 2020, 68% of editorial board positions are held by male colleagues, and consider the consequences of this both in terms of providing role models for female academics – ‘it’s hard to be what you can’t see’ (Wright Edelman, M. [2015]. Child watch® column: It’s hard to be what you can’t see. https://www.childrensdefense.org/child-watch-columns/health/2015/its-hard-to-be-what-you-cant-see/) – but also in there being less opportunities for women to avail of key indicators of esteem utilised in promotions processes. We argue for an intersectional approach to addressing injustice and inequalities within our academy. We propose a programme for change – revolving around decision-making, quotas, awards, and celebrations – for the gatekeepers in our field to consider
| Original language | English |
|---|---|
| Pages (from-to) | 28-39 |
| Number of pages | 12 |
| Journal | Journal of Marketing Management |
| Volume | 37 |
| Issue number | 1-2 |
| Early online date | 22 Jan 2021 |
| DOIs | |
| Publication status | Published - 31 Dec 2021 |
Acknowledgements
The authors would like to thank Sonya Grier, Lauren Gurrieri, Lisa O’Malley and Mark Tadajewski for their insightful and thoughtful observations on earlier versions of this commentary. We would also like to thank the wider Genmac (https://genmac.co) community for specifically encouraging and supporting this research project, and more generally serving as a safe haven for us and our research in the world of marketing academia.Keywords
- Academic journals
- diversity and inclusion
- equality
- gatekeepers
- gender
- injustice and inequality
- intersectionality
- marketing academia
- representation
ASJC Scopus subject areas
- Strategy and Management
- Marketing