“It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity

Zoe Lee

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 21 Jun 2015
EventAssociation for Consumer Research Asia-Pacific Conference 2015 - Chinese University of Hong Kong, Hong Kong, Hong Kong
Duration: 19 Jun 201521 Jun 2015
http://www.acrweb.org/apacr/public/index.aspx

Conference

ConferenceAssociation for Consumer Research Asia-Pacific Conference 2015
CountryHong Kong
CityHong Kong
Period19/06/1521/06/15
Internet address

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