“It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity

Zoe Lee

“It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity

Zoe Lee

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 21 Jun 2015
Event	Association for Consumer Research Asia-Pacific Conference 2015 - Chinese University of Hong Kong, Hong Kong, Hong Kong Duration: 19 Jun 2015 → 21 Jun 2015 http://www.acrweb.org/apacr/public/index.aspx

Conference

Conference	Association for Consumer Research Asia-Pacific Conference 2015
Country/Territory	Hong Kong
City	Hong Kong
Period	19/06/15 → 21/06/15
Internet address	http://www.acrweb.org/apacr/public/index.aspx

Cite this

@conference{ee7178cd1d464c939aa3e32db06dd489,

title = "“It{\textquoteright}s a bit of a mask, it{\textquoteright}s not pure…it{\textquoteright}s not what I thought”: How doppelganger brand images attack brand authenticity",

author = "Zoe Lee",

year = "2015",

month = jun,

day = "21",

language = "English",

note = "Association for Consumer Research Asia-Pacific Conference 2015 ; Conference date: 19-06-2015 Through 21-06-2015",

url = "http://www.acrweb.org/apacr/public/index.aspx",

}