"Is Sweaty Betty a Hollister Follower:: Parsing the Poetics of Branding

"Is Sweaty Betty a Hollister Follower: Parsing the Poetics of Branding

Stephen Brown, Pauline Maclaran, Sharon Ponsonby-McCabe, Lorna Stevens, Roel Wijland

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

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Original language	English
Title of host publication	Advances in Consumer Research
Place of Publication	US
Publisher	Association for Consumer Research
Publication status	Published - 1 Oct 2017

@inproceedings{ec1ba7f2659146fda67869ce8ce4b582,

title = "{"}Is Sweaty Betty a Hollister Follower:: Parsing the Poetics of Branding",

author = "Stephen Brown and Pauline Maclaran and Sharon Ponsonby-McCabe and Lorna Stevens and Roel Wijland",

year = "2017",

month = oct,

day = "1",

language = "English",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

}