"Is Sweaty Betty a Hollister Follower: Parsing the Poetics of Branding

Stephen Brown, Pauline Maclaran, Sharon Ponsonby-McCabe, Lorna Stevens, Roel Wijland

Research output: Chapter or section in a book/report/conference proceedingChapter in a published conference proceeding

81 Downloads (Pure)
Original languageEnglish
Title of host publicationAdvances in Consumer Research
Place of PublicationUS
PublisherAssociation for Consumer Research
Publication statusPublished - 1 Oct 2017

Cite this