Is meat masculine? How men really talk about being carnivores

My colleagues and I conducted a survey of more than 1,000 men in the UK, which revealed that social ideas involving “avoidance of femininity” and status were indeed linked to higher levels of meat-eating and a notion that meat is masculine.

The survey showed that those sympathetic to traditional masculine norms consumed more red meat and poultry, and were less keen to part from the meat and dairy in their diet. We then followed up with some of the men who had high levels of “meat attachment” to join an online discussion, and used remotely moderated focus groups to listen in on their conversations about their diets.

So what did they talk about?