Is doing more, doing better?: The relationship between responsible supply chain management and corporate reputation

S. U. Hoejmose, J. K. Roehrich, J. Grosvold

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Abstract

Responsible supply chain management (RSCM) can help protect a firm's corporate reputation by shielding it from negative media attention and consumer boycotts. RSCM can also enhance a firm's corporate reputation, which allows firms to secure business contracts and penetrate new market segments successfully. This study empirically examines: (i) the extent to which responsible supply chain management practices is driven by a desire to protect corporate reputation; and (ii) whether responsible supply chain management can enhance corporate reputation and thereby generate competitive advantage to the firm. We draw on primary and secondary datasets across seven firms, spanning the publishing, technology, beverage, tobacco, finance and home improvement sectors. We find compelling evidence to suggest that firms often engage in RSCM due to a desire to protect corporate reputation. Similarly, we find empirical evidence to suggest that responsible supply chain practices can enhance reputation and thereby create competitive benefits, although this link is not as profound as the relationship between RSCM and reputation protection and there are significant variations across industries. These findings have significant implications for marketing theory and, in particular, industrial marketers, who are increasingly expected to implement responsible supply chain practices.
LanguageEnglish
Pages77-90
Number of pages14
JournalIndustrial Marketing Management
Volume43
Issue number1
Early online date6 Nov 2013
DOIs
StatusPublished - Jan 2014

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Corporate reputation
And supply chain management
Supply chain management
Supply chain
Tobacco
Boycott
Industry
Market segments
Management practices
Empirical evidence
Finance
Beverages
Marketers
New markets
Competitive advantage
Marketing theory

Keywords

  • Sustainability
  • multi-case study approach
  • reputation enhancement
  • reputation protection
  • responsible supply chain management
  • corporate reputation

Cite this

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