IQOS – marketing a tobacco product in the UK

Sophie Braznell

doi:10.1136/tc-2024-059243

IQOS – marketing a tobacco product in the UK

Sophie Braznell

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English
Pages (from-to)	419-420
Journal	Tobacco Control
Volume	35
Issue number	3
Early online date	1 Jul 2025
DOIs	https://doi.org/10.1136/tc-2024-059243
Publication status	Published - 7 May 2026

Funding

SB is funded by Bloomberg Philanthropies as part of the Bloomberg Initiative to Reduce Tobacco Use (www.bloomberg.org). The funders had no role in the study design, data collection and analysis, decision to publish or preparation of the manuscript.

Access to Document

10.1136/tc-2024-059243Licence: CC BY-NC

Cite this

@article{ea4d29704c1e44b8adf6797d559e45d3,

title = "IQOS – marketing a tobacco product in the UK",

author = "Sophie Braznell",

year = "2026",

month = may,

day = "7",

doi = "10.1136/tc-2024-059243",

language = "English",

volume = "35",

pages = "419--420",

journal = "Tobacco Control",

issn = "1468-3318",

publisher = "BMJ Publishing Group",

number = "3",

}