Investigating product placement in video games: the effect of regulatory fit on children’s choice

Haiming Hang, Susan Auty

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of 2008 Global Marketing Conference at Shanghai
Publication statusPublished - 2008

Cite this

Hang, H., & Auty, S. (2008). Investigating product placement in video games: the effect of regulatory fit on children’s choice. In Proceedings of 2008 Global Marketing Conference at Shanghai

Investigating product placement in video games: the effect of regulatory fit on children’s choice. / Hang, Haiming; Auty, Susan.

Proceedings of 2008 Global Marketing Conference at Shanghai. 2008.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Hang, H & Auty, S 2008, Investigating product placement in video games: the effect of regulatory fit on children’s choice. in Proceedings of 2008 Global Marketing Conference at Shanghai.
Hang H, Auty S. Investigating product placement in video games: the effect of regulatory fit on children’s choice. In Proceedings of 2008 Global Marketing Conference at Shanghai. 2008
Hang, Haiming ; Auty, Susan. / Investigating product placement in video games: the effect of regulatory fit on children’s choice. Proceedings of 2008 Global Marketing Conference at Shanghai. 2008.
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