Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationAmerican Psychological Association Annual Conference
StatusPublished - 2007

Cite this

Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice. / Hang, Haiming.

American Psychological Association Annual Conference. 2007.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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title = "Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice",
author = "Haiming Hang",
year = "2007",
language = "English",
booktitle = "American Psychological Association Annual Conference",

}

TY - GEN

T1 - Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice

AU - Hang,Haiming

PY - 2007

Y1 - 2007

M3 - Conference contribution

BT - American Psychological Association Annual Conference

ER -