Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationThe Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes
Publication statusPublished - 2006

Cite this

Hang, H. (2006). Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice. In The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes

Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice. / Hang, Haiming.

The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes. 2006.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Hang, H 2006, Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice. in The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes.
Hang H. Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice. In The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes. 2006
Hang, Haiming. / Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice. The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes. 2006.
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