Abstract
This preview article introduces the second installment of a double special issue on “Sustainability as Megatrend” and presents a summary of the research. Connections are made with the first special issue published in September 2014, and the authors conclude with a special thank you to the authors, reviewers, and Editor-in-Chief for their roles in the preparation of the two special issues.
| Original language | English |
|---|---|
| Pages (from-to) | 7-10 |
| Number of pages | 4 |
| Journal | Journal of Macromarketing |
| Volume | 35 |
| Issue number | 1 |
| Early online date | 5 Nov 2014 |
| DOIs | |
| Publication status | Published - Mar 2015 |
Keywords
- sustainability
- consumer resistance
- green narcissists
- macromarketing
- slow fashion
- slow food
- sufficiency
- anti-consumption
- sustainable consumption
- water resources
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Pierre McDonagh
- Management - Professor
- Marketing, Business & Society
- Centre for Business, Organisations and Society (CBOS)
- Centre for Qualitative Research
Person: Research & Teaching