Abstract
This introduction to the first installment of a double special issue on “Sustainability as Megatrend” provides a summary of the nine articles presented here, against a backdrop of the importance the Journal of Macromarketing has placed on sustainability research. We wish to thank all of our authors for submitting their scholarship. With their contributions, the standing of this Journal in the sustainability discourse is guaranteed well into our futures.
| Original language | English |
|---|---|
| Pages (from-to) | 248-252 |
| Number of pages | 5 |
| Journal | Journal of Macromarketing |
| Volume | 34 |
| Issue number | 3 |
| Early online date | 7 May 2014 |
| DOIs | |
| Publication status | Published - Sept 2014 |
Keywords
- Sustainability
- developmental and critical schools of macromarketing
- discursive shifts
- new materialism
- gleaners and disposers
- gender and socio-semiotics
- environmental advertising
- public markets
- plant-based diets
- clothing and textile recycling
- macromarketing
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Pierre McDonagh
- Management - Professor
- Marketing, Business & Society
- Centre for Business, Organisations and Society (CBOS)
- Centre for Qualitative Research
Person: Research & Teaching