Introduction to the Special Issue: Sustainability as Megatrend I

P. McDonagh, A. Prothero

Research output: Contribution to journalSpecial issue

9 Citations (Scopus)

Abstract

This introduction to the first installment of a double special issue on “Sustainability as Megatrend” provides a summary of the nine articles presented here, against a backdrop of the importance the Journal of Macromarketing has placed on sustainability research. We wish to thank all of our authors for submitting their scholarship. With their contributions, the standing of this Journal in the sustainability discourse is guaranteed well into our futures.
Original languageEnglish
Pages (from-to)248-252
Number of pages5
JournalJournal of Macromarketing
Volume34
Issue number3
Early online date7 May 2014
DOIs
Publication statusPublished - Sep 2014

Keywords

  • Sustainability
  • developmental and critical schools of macromarketing
  • discursive shifts
  • new materialism
  • gleaners and disposers
  • gender and socio-semiotics
  • environmental advertising
  • public markets
  • plant-based diets
  • clothing and textile recycling
  • macromarketing

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