Interpretive consumer research: two more contributions to theory and practice

Avi Shankar, Christina Goulding

Research output: Contribution to journalArticle

27 Citations (Scopus)
Original languageEnglish
Pages (from-to)7-16
Number of pages10
JournalQualitative Market Research: An International Journal
Volume4
Issue number1
DOIs
Publication statusPublished - 2001

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