Interpreting value in relationship marketing: a social exchange theory perspective

Simon J Pervan, L W Johnson

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	21-33
Number of pages	13
Journal	International Quarterly Journal of Marketing
Volume	2
Issue number	1-4
Publication status	Published - 2002

Cite this

@article{f2357b5f3f814060aa83ea5c0b4c47b1,

title = "Interpreting value in relationship marketing: a social exchange theory perspective",

author = "Pervan, {Simon J} and Johnson, {L W}",

year = "2002",

language = "English",

volume = "2",

pages = "21--33",

journal = "International Quarterly Journal of Marketing",

publisher = "American Marketing Association",

number = "1-4",

}