Original language | English |
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Pages (from-to) | 481-501 |
Number of pages | 21 |
Journal | Journal of Marketing Management |
Volume | 17 |
Issue number | 5-6 |
DOIs | |
Publication status | Published - 2001 |
Interpreting the past, writing the future.
Avi Shankar, Maurice Patterson
Research output: Contribution to journal › Article › peer-review
42
Citations
(SciVal)