Interpreting the past, writing the future.

Avi Shankar, Maurice Patterson

Research output: Contribution to journal › Article › peer-review

42 Citations (SciVal)

Original language	English
Pages (from-to)	481-501
Number of pages	21
Journal	Journal of Marketing Management
Volume	17
Issue number	5-6
DOIs	https://doi.org/10.1362/026725701323366890
Publication status	Published - 2001

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