Interpreting Technology-Mediated Identity: Perception of social intention and meaning in Bluetooth name

Freya Palmer, Eamonn O'Neill

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The ubiquitous and highly personal nature of mobile devices, together with the partially embodied nature of Bluetooth, means that mobile device based Bluetooth provides unique affordances for communicating aspects of identity. We report a study of how people interpret Bluetooth names in terms of social identity, considering it as an example of mobile technology-mediated identity. We used card-sorting, hierarchical cluster analysis, multi-dimensional scaling and qualitative analysis to establish perceived types of Bluetooth name and dimensions of naming; illustrating how people conceptualise and interpret technology-mediated identity projected by others.
Original languageEnglish
Title of host publicationOZCHI 2010 - Design-Interaction-Participation, Conference Proceedings
Place of PublicationNew York
PublisherAssociation for Computing Machinery
Pages232-239
Number of pages8
ISBN (Print)9781450305020
DOIs
Publication statusPublished - 2010
Event22nd Annual Conference of the Computer-Human Interaction Special Interest Group (CHISIG) of Australia on Computer-Human Interaction: Design - Interaction - Participation, OZCHI 2010, November 22, 2010 - November 26, 2010 - Brisbane, QLD, Australia
Duration: 1 Jan 2010 → …

Publication series

NameACM International Conference Proceeding Series
PublisherAssociation for Computing Machinery

Conference

Conference22nd Annual Conference of the Computer-Human Interaction Special Interest Group (CHISIG) of Australia on Computer-Human Interaction: Design - Interaction - Participation, OZCHI 2010, November 22, 2010 - November 26, 2010
CountryAustralia
CityBrisbane, QLD
Period1/01/10 → …

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Palmer, F., & O'Neill, E. (2010). Interpreting Technology-Mediated Identity: Perception of social intention and meaning in Bluetooth name. In OZCHI 2010 - Design-Interaction-Participation, Conference Proceedings (pp. 232-239). (ACM International Conference Proceeding Series). New York: Association for Computing Machinery. https://doi.org/10.1145/1952222.1952273