International Collaboration Through Market Co-creation as an Alternative to Competition: Strategies for Emerging Country Pharmaceutical Firms

Christos Pitelis; Panos Desyllas; Andreas Panagopoulos

International Collaboration Through Market Co-creation as an Alternative to Competition: Strategies for Emerging Country Pharmaceutical Firms

Christos Pitelis, Panos Desyllas, Andreas Panagopoulos

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 15 Jun 2015
Event	DRUID Summer Conference 2015 - Rome, Rome, Italy Duration: 17 Jun 2015 → 19 Jun 2015

Conference

Conference	DRUID Summer Conference 2015
Country/Territory	Italy
City	Rome
Period	17/06/15 → 19/06/15

Cite this

@conference{bb3b422f8c754b23982e9087a528dbeb,

title = "International Collaboration Through Market Co-creation as an Alternative to Competition: Strategies for Emerging Country Pharmaceutical Firms",

author = "Christos Pitelis and Panos Desyllas and Andreas Panagopoulos",

year = "2015",

month = jun,

day = "15",

language = "English",

note = "DRUID Summer Conference 2015 ; Conference date: 17-06-2015 Through 19-06-2015",

}