International collaboration through market co-creation as an alternative to competition: strategies for emerging country pharmaceutical firms

Christos Pitelis, Panos Desyllas, Andreas Panagopoulos

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 7 Aug 2015
EventAcademy of Management Conference, 2012 - USA, Boston, USA United States
Duration: 3 Aug 20127 Aug 2012


ConferenceAcademy of Management Conference, 2012
Country/TerritoryUSA United States

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