International collaboration through market co-creation as an alternative to competition: strategies for emerging country pharmaceutical firms

Christos Pitelis; Panos Desyllas; Andreas Panagopoulos

International collaboration through market co-creation as an alternative to competition: strategies for emerging country pharmaceutical firms

Christos Pitelis, Panos Desyllas, Andreas Panagopoulos

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 7 Aug 2015
Event	Academy of Management Conference, 2012 - USA, Boston, USA United States Duration: 3 Aug 2012 → 7 Aug 2012

Conference

Conference	Academy of Management Conference, 2012
Country/Territory	USA United States
City	Boston
Period	3/08/12 → 7/08/12

Cite this

@conference{c42f9ecb2113484eb0ea81a3e34a418d,

title = "International collaboration through market co-creation as an alternative to competition: strategies for emerging country pharmaceutical firms",

author = "Christos Pitelis and Panos Desyllas and Andreas Panagopoulos",

year = "2015",

month = aug,

day = "7",

language = "English",

note = "Academy of Management Conference, 2012 ; Conference date: 03-08-2012 Through 07-08-2012",

}