Information and Nonmarket Strategy: Conceptualizing the Interrelationship between Big Data and Corporate Political Activity

Tahiru Liedong, Tazeeb Rajwani, Thomas Lawton

Research output: Contribution to journalArticle

Abstract

While extant research acknowledges the importance of information for corporate political activity (CPA), there is limited understanding of how information is actually used to deploy political strategies. This gap reflects a broader problem in the literature whereby Big Data (BD) research is overly focused on the impact of information on market performance but overlooks the impact on nonmarket performance. In this paper, we draw on the resource-based view to conceptualize the interrelationship between BD (i.e. information) and CPA. We argue that CPA motivates BD investments, which, in turn, shape the organization of CPA and spur the development of data-driven political capabilities. Our conceptual model, which unpacks the intricate linkages between CPA success factors, BD and political capabilities, generates important theoretical, practical and further research implications.

Original languageEnglish
Article number120039
JournalTechnological Forecasting and Social Change
Volume157
Early online date7 May 2020
DOIs
Publication statusPublished - 31 Aug 2020

Fingerprint Dive into the research topics of 'Information and Nonmarket Strategy: Conceptualizing the Interrelationship between Big Data and Corporate Political Activity'. Together they form a unique fingerprint.

Cite this