Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers

Zeynep Arsel, Maria Carolina Zanette

NEOMA Business School

Research output: Contribution to specialist publication › Article

Original language	English
Specialist publication	The Conversation
Publication status	Published - 3 Dec 2024

Access to Document

https://theconversation.com/influencer-marketing-doesnt-need-more-metrics-it-needs-more-trust-and-collaboration-between-brands-and-influencers-244248

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