Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry

Ajit Nayak, Antony Beckett

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

Abstract

In this paper we examine the implications of enterprise discourse within the context of a culture of consumption. Drawing on empirical work on the UK retail banking industry we demonstrate how retail banking in the UK is central to constructing `confident consumers' in a consumerist society and demonstrate how enterprise and consumption have reframed the interaction between banks and the consumer. We identify a rhizomic network that spans across diverse activities and electronic traces, and a variety of data sources and statistical techniques that mediate between the industry players. We argue that there has been a fundamental shift in rationality from `social obligation' to `confident consumers' which leads to a tension between confident consumers and infantilized adults.
Original languageEnglish
Pages (from-to)407-425
Number of pages19
JournalOrganization
Volume15
Issue number3
DOIs
Publication statusPublished - 2008

Keywords

  • social obligation
  • consumption
  • money

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