| Original language | English |
|---|---|
| Pages (from-to) | 1-22 |
| Number of pages | 22 |
| Journal | Journal of Asia Pacific Marketing |
| Volume | 2 |
| Issue number | 2 |
| Publication status | Published - 2003 |
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Industrial marketing and the internet: frameworks for assessing communications strategies
- Areti Krepapa
- , P Berthon
- , L Pitt
- , A Caruana
Research output: Contribution to journal › Article