| Original language | English |
|---|---|
| Pages (from-to) | 1-22 |
| Number of pages | 22 |
| Journal | Journal of Asia Pacific Marketing |
| Volume | 2 |
| Issue number | 2 |
| Publication status | Published - 2003 |
Industrial marketing and the internet: frameworks for assessing communications strategies
Areti Krepapa, P Berthon, L Pitt, A Caruana
Research output: Contribution to journal › Article