Industrial global brand leadership: a capabilities view

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103 Citations (SciVal)

Original language	English
Pages (from-to)	1082-1093
Journal	Industrial Marketing Management
Volume	36
Issue number	8
DOIs	https://doi.org/10.1016/j.indmarman.2006.08.007
Publication status	Published - 1 Nov 2007

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title = "Industrial global brand leadership: a capabilities view",

author = "Michael Beverland and Julie Napoli and Adam Lindgreen",

year = "2007",

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journal = "Industrial Marketing Management",

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T1 - Industrial global brand leadership

T2 - a capabilities view

AU - Beverland, Michael

AU - Napoli, Julie

AU - Lindgreen, Adam

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UR - http://dx.doi.org/10.1016/j.indmarman.2006.08.007

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