Original language | English |
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Pages (from-to) | 1082-1093 |
Journal | Industrial Marketing Management |
Volume | 36 |
Issue number | 8 |
DOIs | |
Publication status | Published - 1 Nov 2007 |
Industrial global brand leadership: a capabilities view
Michael Beverland, Julie Napoli, Adam Lindgreen
Research output: Contribution to journal › Article › peer-review
95
Citations
(SciVal)