Industrial global brand leadership: a capabilities view

Michael Beverland, Julie Napoli, Adam Lindgreen

Research output: Contribution to journalArticlepeer-review

76 Citations (Scopus)
Original languageEnglish
Pages (from-to)1082-1093
JournalIndustrial Marketing Management
Volume36
Issue number8
DOIs
Publication statusPublished - 1 Nov 2007

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