Increasing kidney transplantation in Britain: the importance of donor cards, public opinion and medical practice

Examined the relative success of the kidney donor card campaign in the UK and the nature of the relationship between a more widespread distribution of donor cards and the frequency of kidney transplantation. It is concluded that the battle for public sympathy toward kidney donation has largely been won, and the kidney donor card campaign has been a success. However, the link between card-carrying and increased transplantation is neither direct nor simple. (PsycINFO Database Record (c) 2007 APA, all rights reserved).