11 Citations (SciVal)


We draw on Searle's philosophy of language to distinguish between “opportunities” as intentional content directed towards a preferred future that entrepreneurs aim to fulfill and opportunities as conditions to be met for their satisfaction. We maintain that studying the former requires adopting a player stance rather than the analyst stance that prevails in the current literature. We build on pragmatist conceptions of truth and imagination to elaborate on the player stance and propose analogical abduction as a mechanism for conceiving and fulfilling “opportunities”. We develop a pragmatist process model of entrepreneurial reasoning that balances the two stances, and derive action principles for entrepreneurs from it.

Original languageEnglish
Article number106158
JournalJournal of Business Venturing
Issue number6
Early online date16 Sept 2021
Publication statusPublished - 30 Nov 2021

Bibliographical note

Publisher Copyright:
© 2021 The Authors


  • Abduction
  • Analogy
  • Entrepreneurial opportunities
  • Learning
  • Pragmatism

ASJC Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation


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