In-store music and consumer–brand relationships: relational transformation following experiences of (mis)fit

Michael Beverland, Elison Ai Ching Lim, Michael Morrison, Milé Terziovski

Research output: Contribution to journalArticlepeer-review

70 Citations (Scopus)
Original languageEnglish
Pages (from-to)982-989
JournalJournal of Business Research
Volume59
Issue number9
DOIs
Publication statusPublished - 1 Sep 2006

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