Original language | English |
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Pages (from-to) | 982-989 |
Journal | Journal of Business Research |
Volume | 59 |
Issue number | 9 |
DOIs | |
Publication status | Published - 1 Sept 2006 |
In-store music and consumer–brand relationships: relational transformation following experiences of (mis)fit
Michael Beverland, Elison Ai Ching Lim, Michael Morrison, Milé Terziovski
Research output: Contribution to journal › Article › peer-review
95
Citations
(SciVal)