In-store atmospherics

The Fundamentals of Shopper Marketing is written for marketing students and especially those students focusing on retail. Currently there are few books aimed at this specific area. The book discusses the shopper, the retailer and the consumers. In other words, the book looks at the full “retail chain”, from the point when a product is advertised to the point where the customer buys the product.
The book covers a variety of theoretical approaches and uses a wide range of real world examples to illustrate theory. Consequently, the book is also helpful to professionals with a carrier in the retail and marketing industry. Further, the book covers all aspects of strategic marketing, and gives specific advice on how to optimize sales and brand awareness in-store.
The book is co-written by retail experts from Sweden, Denmark, Norway and Switzerland.