In advertising, emotion is a dish best served on the side – a lesson lost in Super Bowl 2015

Robert George Heath

Research output: Contribution to specialist publicationArticle

Abstract

This was the year the Superbowl adfest finally hit the skids. The Twitter-storm that greeted this year’s supposedly iconic ads suggests they simply didn’t work like they usually do. The Los Angeles Times' verdict was that “social media buzzed with mostly comments expressing boredom and even backlash.”
Original languageEnglish
Specialist publicationThe Conversation
Publication statusPublished - 16 Feb 2015

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