Implicit Social Cognition

Adam Hahn, Bertram Gawronski

Research output: Chapter or section in a book/report/conference proceedingChapter or section

12 Citations (SciVal)


This article describes the field of implicit social cognition. Mental association is introduced as a core concept that serves as the basis for the definition of several psychological constructs and the development of nonreactive, computerized measurement instruments designed to capture the automatic activation of mental associations. We further discuss the meaning of the term implicit and review research and theorizing on the relation between implicit and explicit measures; prediction of meaningful outcomes; and the formation, change, and contextualization of mental associations. The article concludes with a brief review of mathematical modeling in implicit social cognition and its impact on applied areas.

Original languageEnglish
Title of host publicationInternational Encyclopedia of the Social & Behavioral Sciences: Second Edition
EditorsJ. D. Wright
PublisherElsevier Academic Press Inc
Number of pages7
ISBN (Electronic)9780080970875
ISBN (Print)9780080970868
Publication statusPublished - 26 Mar 2015


  • Associative processes
  • Attitudes
  • Behavior prediction
  • Cognitive control
  • Consciousness
  • Dual-process theories
  • Implicit measures
  • Measurement
  • Mental representation
  • Prejudice
  • Self-concept
  • Self-esteem
  • Stereotyping

ASJC Scopus subject areas

  • Social Sciences(all)


Dive into the research topics of 'Implicit Social Cognition'. Together they form a unique fingerprint.

Cite this