Implicit measures in applied contexts: An illustrative examination of antiracism advertising

Gregory R. Maio; Geoffrey Haddock; Susan E. Watt; Miles Hewstone

doi:10.4324/9780203809884

Implicit measures in applied contexts: An illustrative examination of antiracism advertising

Gregory R. Maio
, Geoffrey Haddock
, Susan E. Watt
, Miles Hewstone

Department of Psychology

Cardiff University
University of New England
University of Oxford

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

14 Citations (SciVal)

Original language	English
Title of host publication	Attitudes
Subtitle of host publication	Insights from the New Implicit Measures
Editors	R. E. Petty, R. H. Fazio, P. Brinol
Place of Publication	New York, U. S. A.
Publisher	Taylor and Francis
Pages	327-357
Number of pages	31
ISBN (Electronic)	9780203809884
ISBN (Print)	9780805858457
DOIs	https://doi.org/10.4324/9780203809884
Publication status	Published - 1 Nov 2008

ASJC Scopus subject areas

General Psychology

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10.4324/9780203809884

Cite this

Implicit measures in applied contexts: An illustrative examination of antiracism advertising. / Maio, Gregory R.; Haddock, Geoffrey; Watt, Susan E. et al.
Attitudes: Insights from the New Implicit Measures. ed. / R. E. Petty; R. H. Fazio; P. Brinol. New York, U. S. A.: Taylor and Francis, 2008. p. 327-357.

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

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PB - Taylor and Francis

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ER -

Implicit measures in applied contexts: An illustrative examination of antiracism advertising

ASJC Scopus subject areas

Access to Document

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