Implicit measures in applied contexts: An illustrative examination of antiracism advertising

Gregory R. Maio, Geoffrey Haddock, Susan E. Watt, Miles Hewstone

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Citations (Scopus)
Original languageEnglish
Title of host publicationAttitudes
Subtitle of host publicationInsights from the New Implicit Measures
EditorsR. E. Petty, R. H. Fazio, P. Brinol
Place of PublicationNew York, U. S. A.
PublisherTaylor and Francis
Pages327-357
Number of pages31
ISBN (Electronic)9780203809884
ISBN (Print)9780805858457
DOIs
Publication statusPublished - 1 Nov 2008

ASJC Scopus subject areas

  • Psychology(all)

Cite this

Maio, G. R., Haddock, G., Watt, S. E., & Hewstone, M. (2008). Implicit measures in applied contexts: An illustrative examination of antiracism advertising. In R. E. Petty, R. H. Fazio, & P. Brinol (Eds.), Attitudes: Insights from the New Implicit Measures (pp. 327-357). Taylor and Francis. https://doi.org/10.4324/9780203809884