Implementing market orientation in industrial firms: a multiple case study

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70 Citations (SciVal)

Original language	English
Pages (from-to)	430-442
Journal	Industrial Marketing Management
Volume	36
Issue number	4
DOIs	https://doi.org/10.1016/j.indmarman.2005.12.003
Publication status	Published - 1 May 2007

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title = "Implementing market orientation in industrial firms: a multiple case study",

author = "Beverland, \{Michael B.\} and Adam Lindgreen",

year = "2007",

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language = "English",

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journal = "Industrial Marketing Management",

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T1 - Implementing market orientation in industrial firms

T2 - a multiple case study

AU - Beverland, Michael B.

AU - Lindgreen, Adam

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UR - http://dx.doi.org/10.1016/j.indmarman.2005.12.003

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