Implementing market orientation in industrial firms: a multiple case study

Michael B. Beverland, Adam Lindgreen

Research output: Contribution to journal › Article › peer-review

68 Citations (SciVal)

Original language	English
Pages (from-to)	430-442
Journal	Industrial Marketing Management
Volume	36
Issue number	4
DOIs	https://doi.org/10.1016/j.indmarman.2005.12.003
Publication status	Published - 1 May 2007

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