Impact of integrated multimodal traveler information on auto commuter's mode switching propensity

AA Memon, M Meng, YD Wong, SH Lam

Research output: Contribution to journalArticlepeer-review


Real-time traveler information affects auto commuter’s travel behavior.

An ordered probit model is used to analyze auto commuter’s mode switching propensity under influence of simulated real-time multimodal traveler information. A travel preference survey is administered to car drivers to gather individual commuter’s travel decisions under integrated multimodal traveler information.

It is shown that integrated multimodal traveler information can influence willingness of car drivers to switch mode of travel, while socio-economic characteristics also influence the mode choice decision.
Original languageEnglish
JournalThe Open Transportation Journal
Issue number1
Publication statusPublished - 28 Feb 2017

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