Original language | English |
---|---|
Pages (from-to) | 248-258 |
Number of pages | 11 |
Journal | European Journal of Marketing |
Volume | 40 |
Issue number | 3/4 |
DOIs | |
Publication status | Published - 2006 |
IMP - some things achieved: much more to do
David Ford, Hakan Hakansson
Research output: Contribution to journal › Article › peer-review
187
Citations
(SciVal)