IMP - some things achieved: much more to do

David Ford, Hakan Hakansson

Research output: Contribution to journalArticlepeer-review

164 Citations (Scopus)
Original languageEnglish
Pages (from-to)248-258
Number of pages11
JournalEuropean Journal of Marketing
Volume40
Issue number3/4
DOIs
Publication statusPublished - 2006

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