Il caso illy

Lia Zarantonello

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageItalian
Title of host publicationMarketing Management
Subtitle of host publicationProgettare e generare valore per il cliente
EditorsE. Valdani
Place of PublicationMilan, Italy
PublisherEgea
Pages519-524
ISBN (Print)9788823821453
Publication statusPublished - 2011

Cite this

Zarantonello, L. (2011). Il caso illy. In E. Valdani (Ed.), Marketing Management: Progettare e generare valore per il cliente (pp. 519-524). Egea.