| Original language | Italian |
|---|---|
| Title of host publication | Marketing Management |
| Subtitle of host publication | Progettare e generare valore per il cliente |
| Editors | E. Valdani |
| Place of Publication | Milan, Italy |
| Publisher | Egea |
| Pages | 519-524 |
| ISBN (Print) | 9788823821453 |
| Publication status | Published - 2011 |
Il caso illy
Lia Zarantonello
Research output: Chapter or section in a book/report/conference proceeding › Chapter or section