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Lia Zarantonello

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageItalian
Title of host publicationMarketing Management
Subtitle of host publicationProgettare e generare valore per il cliente
EditorsE. Valdani
Place of PublicationMilan, Italy
PublisherEgea
Pages519-524
ISBN (Print)9788823821453
Publication statusPublished - 2011

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