Identity Verification Through Pain in Extraordinary Consumer Experiences

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Research on Identity Theory in Marketing
Publication statusAcceptance date - 31 Jan 2019

Cite this

Hill, T. (Accepted/In press). Identity Verification Through Pain in Extraordinary Consumer Experiences. In Handbook of Research on Identity Theory in Marketing