Identity, consumption and narratives of socialization

Avi Shankar, Richard Elliott, James A. Fitchett

Research output: Contribution to journalArticle

73 Citations (Scopus)
Original languageEnglish
Pages (from-to)75-94
Number of pages20
JournalMarketing Theory
Volume9
Issue number1
DOIs
Publication statusPublished - Mar 2009

Cite this

Identity, consumption and narratives of socialization. / Shankar, Avi; Elliott, Richard; Fitchett, James A.

In: Marketing Theory, Vol. 9, No. 1, 03.2009, p. 75-94.

Research output: Contribution to journalArticle

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