Identity, consumption and narratives of socialization

Avi Shankar, Richard Elliott, James A. Fitchett

Research output: Contribution to journalArticlepeer-review

123 Citations (SciVal)
Original languageEnglish
Pages (from-to)75-94
Number of pages20
JournalMarketing Theory
Volume9
Issue number1
DOIs
Publication statusPublished - Mar 2009

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