HSBC: Becoming The World's Local Bank

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Case history on the origination, development and deployment of HSBC's Global brand strategy
Original languageEnglish
Title of host publicationBrand Management
Subtitle of host publicationCo-Creating Meaningful Brands
EditorsMichael Beverland
PublisherSage Publications
ISBN (Print)9781473951983
StateE-pub ahead of print - 1 Jan 2018

Cite this

Lancaster, D. (2018). HSBC: Becoming The World's Local Bank. In M. Beverland (Ed.), Brand Management: Co-Creating Meaningful Brands [9] Sage Publications.

HSBC: Becoming The World's Local Bank. / Lancaster, Donald.

Brand Management: Co-Creating Meaningful Brands. ed. / Michael Beverland. Sage Publications, 2018. 9.

Research output: Chapter in Book/Report/Conference proceedingChapter

Lancaster, D 2018, HSBC: Becoming The World's Local Bank. in M Beverland (ed.), Brand Management: Co-Creating Meaningful Brands., 9, Sage Publications.
Lancaster D. HSBC: Becoming The World's Local Bank. In Beverland M, editor, Brand Management: Co-Creating Meaningful Brands. Sage Publications. 2018. 9.

Lancaster, Donald / HSBC: Becoming The World's Local Bank.

Brand Management: Co-Creating Meaningful Brands. ed. / Michael Beverland. Sage Publications, 2018. 9.

Research output: Chapter in Book/Report/Conference proceedingChapter

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