HSBC: Becoming The World's Local Bank

Donald Lancaster

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Abstract

Case history on the origination, development and deployment of HSBC's Global brand strategy

Original language	English
Title of host publication	Brand Management
Subtitle of host publication	Co-Creating Meaningful Brands
Editors	Michael Beverland
Publisher	Sage Publications
ISBN (Print)	9781473951983
Publication status	E-pub ahead of print - 1 Jan 2018

@inbook{61f926d4392e4acc83973d4123a3cd62,

title = "HSBC: Becoming The World's Local Bank",

abstract = "Case history on the origination, development and deployment of HSBC's Global brand strategy",

author = "Donald Lancaster",

year = "2018",

month = jan,

day = "1",

language = "English",

isbn = "9781473951983",

editor = "Michael Beverland",

booktitle = "Brand Management",

publisher = "Sage Publications",

address = "USA United States",

}

TY - CHAP

T1 - HSBC: Becoming The World's Local Bank

AU - Lancaster, Donald

PY - 2018/1/1

Y1 - 2018/1/1

N2 - Case history on the origination, development and deployment of HSBC's Global brand strategy

AB - Case history on the origination, development and deployment of HSBC's Global brand strategy

M3 - Chapter or section

SN - 9781473951983

BT - Brand Management

A2 - Beverland, Michael

PB - Sage Publications

ER -