How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of 32nd European International Business Academy Annual Conference
Publication statusPublished - 2006

Cite this

How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956). / Hang, Haiming.

Proceedings of 32nd European International Business Academy Annual Conference. 2006.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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title = "How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)",
author = "Haiming Hang",
year = "2006",
language = "English",
booktitle = "Proceedings of 32nd European International Business Academy Annual Conference",

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M3 - Conference contribution

BT - Proceedings of 32nd European International Business Academy Annual Conference

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