How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)

Haiming Hang

How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

Original language	English
Title of host publication	Proceedings of 32nd European International Business Academy Annual Conference
Publication status	Published - 2006

Cite this

How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956). / Hang, Haiming.
Proceedings of 32nd European International Business Academy Annual Conference. 2006.

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

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M3 - Chapter in a published conference proceeding

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