How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)

Research output: Chapter or section in a book/report/conference proceedingChapter in a published conference proceeding

Original languageEnglish
Title of host publicationProceedings of 32nd European International Business Academy Annual Conference
Publication statusPublished - 2006

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