| Original language | English |
|---|---|
| Title of host publication | Handbook of Customer Engagement Research |
| Publication status | Published - 2018 |
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How In-Store Retail Atmospheric Elements Can Create Customer Engagement
- Elisa Schweiger
- , Anne L. Roggeveen
- , Dhruv Grewal
- , Nancy Puccinelli
- Babson College
Research output: Chapter or section in a book/report/conference proceeding › Book chapter