How In-Store Retail Atmospheric Elements Can Create Customer Engagement

Elisa Schweiger, Anne L. Roggeveen, Dhruv Grewal, Nancy Puccinelli

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Customer Engagement Research
Publication statusPublished - 2018

Cite this

Schweiger, E., Roggeveen, A. L., Grewal, D., & Puccinelli, N. (2018). How In-Store Retail Atmospheric Elements Can Create Customer Engagement. In Handbook of Customer Engagement Research