How In-Store Retail Atmospheric Elements Can Create Customer Engagement

Elisa Schweiger, Anne L. Roggeveen, Dhruv Grewal, Nancy Puccinelli

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Customer Engagement Research
Publication statusPublished - 2018

Cite this

Schweiger, E., Roggeveen, A. L., Grewal, D., & Puccinelli, N. (2018). How In-Store Retail Atmospheric Elements Can Create Customer Engagement. In Handbook of Customer Engagement Research

How In-Store Retail Atmospheric Elements Can Create Customer Engagement. / Schweiger, Elisa; Roggeveen, Anne L.; Grewal, Dhruv; Puccinelli, Nancy.

Handbook of Customer Engagement Research. 2018.

Research output: Chapter in Book/Report/Conference proceedingChapter

Schweiger, E, Roggeveen, AL, Grewal, D & Puccinelli, N 2018, How In-Store Retail Atmospheric Elements Can Create Customer Engagement. in Handbook of Customer Engagement Research.
Schweiger E, Roggeveen AL, Grewal D, Puccinelli N. How In-Store Retail Atmospheric Elements Can Create Customer Engagement. In Handbook of Customer Engagement Research. 2018
Schweiger, Elisa ; Roggeveen, Anne L. ; Grewal, Dhruv ; Puccinelli, Nancy. / How In-Store Retail Atmospheric Elements Can Create Customer Engagement. Handbook of Customer Engagement Research. 2018.
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