| Original language | English |
|---|---|
| Title of host publication | Handbook of Customer Engagement Research |
| Publication status | Published - 2018 |
How In-Store Retail Atmospheric Elements Can Create Customer Engagement
Elisa Schweiger, Anne L. Roggeveen, Dhruv Grewal, Nancy Puccinelli
Research output: Chapter or section in a book/report/conference proceeding › Chapter or section